Mainstream enterprise storage vendors are embracing NVMe. HPE, NetApp, Pure Storage, Dell EMC, Kaminario and Tegile all offer all-NVMe arrays. According to these vendors, the products will soon support storage class memory as well. NVMe protocol access to flash memory SSDs is a big deal. Support for storage class memory may become an even bigger deal.
Much has changed since DCIG published the DCIG 2017-18 All-Flash Array Buyer’s Guide just one year ago. The DCIG analyst team is in the final stages of preparing a fresh snapshot of the all-flash array (AFA) marketplace. As we reflected on the fresh all-flash array data and compared it to the data we collected just a year ago, we observed seven significant trends in the all-flash array marketplace that will influence buying decisions through 2019.
The exhibit halls at the annual National Association of Broadcasters (NAB) show in Las Vegas always contain eye-popping displays highlighting recent technological advances as well as what is coming down the path in the world of media and entertainment. But behind NAB’s glitz and glamour lurks a hard, cold reality; every word recorded, every picture taken, and every scene filmed must be stored somewhere, usually multiple times, and available at a moment’s notice. It is these halls at the NAB show that DCIG visited where it identified two start-ups with storage technologies poised to disrupt business as usual.
Enterprise storage startups are pushing the storage industry forward faster and in directions it may never have gone without them. It is because of these startups that flash memory is now the preferred place to store critical enterprise data. Startups also advanced the customer-friendly all-inclusive approach to software licensing, evergreen hardware refreshes, and pay-as-you-grow utility pricing. These startup-inspired changes delight customers, who are rewarding these startups with large follow-on purchases and Net Promoter Scores (NPS) previously unseen in this industry. Yet the greatest contribution startups may make to the enterprise storage industry is applying predictive analytics to storage.
Early in my IT career, a friend who owns a software company told me he had been informed by a peer that he wasn’t charging enough for his software. This peer advised him to adopt a “flinch-based” approach to pricing. He said my friend should start with a base licensing cost that meets margin requirements, and then keep adding on other costs until the prospective customer flinches. My friend found that approach offensive, and so do I.
The all-flash array market has settled down considerably in the last few years. While there are more all-flash arrays (90+ models) and vendors (20+) than ever before, the ways in which these models can be grouped and classified has also become easier. As DCIG looks forward to releasing a series of Buyer’s Guides covering all-flash arrays in the coming months, it can break these all-flash arrays into five (and soon to be six) general classifications based upon their respective architectures and use cases.
Simplicity is one of those terms that I love to hate. On one hand, people generally want the products that they buy to be “simple” to deploy and manage so they can “set them and forget them.” The problem that emerges when doing product evaluations, especially when evaluating all-flash arrays (AFAs), is determining what features contribute to making AFAs simple to deploy and manage. The good news is that over the last few years five key features have emerged that organizations can use to measure the simplicity of an AFA to select the right one for their environment.